Who we are
Dream Outcome is a digital marketing agency based in Adelaide, South Australia. We help small and medium businesses grow through Google Ads, Meta Ads, and email marketing.
Privacy enquiries: luke@dreamoutcome.com.au
Luke Harrison · Dream Outcome · Adelaide, South Australia
What information we collect
We collect personal information when you:
- Submit an enquiry form on our website (name, email, phone number, business name, and your stated goal)
- Contact us directly by email or phone
- Engage us as a client (business and billing details, ad account access)
We may also collect non-personal information automatically through website analytics tools, including pages visited, time on site, browser type, and referring source. This data is aggregated and cannot identify you individually.
We do not collect sensitive information (such as health, financial, or government identifier data) unless you volunteer it in the course of an enquiry, in which case it is handled with the same care as all other personal information.
How we use your information
We use the information we collect to:
- Respond to your enquiry and provide the services you have requested
- Send you a marketing strategy report or proposal relevant to your business
- Follow up with you about your marketing goals
- Manage our client relationships and deliver ongoing services
- Improve our website and service delivery
- Comply with legal obligations
We do not use your personal information for unsolicited mass marketing. We will not add you to any mailing list without your explicit consent. You may opt out of any communications from us at any time by emailing luke@dreamoutcome.com.au or clicking the unsubscribe link in any email we send.
Cookies, tracking, and analytics
Our website uses the following third-party tools that may place cookies or collect usage data:
- Google Analytics (GA4) — tracks aggregate website usage. Data is processed by Google LLC in the United States. You can opt out via the Google Analytics Opt-out Browser Add-on.
- Google Tag Manager — manages tracking scripts on our website. No personal data is collected by Tag Manager itself.
- Meta Pixel — may be used to measure the effectiveness of advertising on Facebook and Instagram platforms.
You can disable or delete cookies at any time through your browser settings. Disabling cookies will not affect your ability to use this website. To opt out of interest-based advertising by Google, visit adssettings.google.com.
Google Ads API and ad platform access
When you engage Dream Outcome as a client, we may request access to your Google Ads, Meta Ads, or other advertising platform accounts in order to manage campaigns on your behalf. This access is:
- Granted by you directly through the relevant platform
- Used solely for the purpose of managing and optimising your advertising
- Revocable by you at any time through your platform account settings
Our use of Google Ads API data is subject to Google's API Services User Data Policy. We do not use data obtained via Google APIs to train AI or machine learning models, serve advertising, or for any purpose not directly related to providing services to you.
How we store and protect your information
Your personal information is stored securely in our CRM system, hosted on infrastructure provided by Supabase and Vercel (servers located in the United States). All data is encrypted in transit (TLS) and at rest (AES-256). Access is restricted to authorised Dream Outcome personnel only.
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. In the event of a suspected data breach, we will follow the Notifiable Data Breaches (NDB) scheme under the Privacy Act, which may require us to notify you and the Office of the Australian Information Commissioner (OAIC) if the breach is likely to result in serious harm.
Data retention
We retain your personal information for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Specifically:
- Enquiry records are retained for up to 2 years from the date of enquiry
- Client records are retained for 7 years from the end of the client relationship (in line with Australian tax record-keeping obligations)
- Website analytics data is retained in accordance with Google Analytics' standard data retention settings
When your data is no longer required, we will delete or de-identify it securely.
Overseas disclosure of personal information
Some of the third-party service providers we use are located overseas, including in the United States. Before disclosing personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your data in a manner consistent with the Australian Privacy Principles (APP 8). By using our website or engaging our services, you acknowledge that your information may be transferred to and processed in countries outside Australia.
Key overseas recipients include: Google LLC (Google Analytics, Google Ads), Meta Platforms Inc. (Meta Ads), Supabase Inc. (database hosting), and Vercel Inc. (website and application hosting).
Sharing your information
We do not sell, rent, or trade your personal information to third parties. We may share information only in the following circumstances:
- With service providers who help us operate our business (e.g. cloud hosting, CRM software) — these providers are bound by confidentiality and data processing obligations
- Where required by law or a government authority
- With your explicit consent
Automated decision-making
In delivering our services, we may use AI-assisted tools to help generate marketing strategies, analyse advertising performance, or draft reports. These tools support human decision-making and do not make final decisions about you or your business without human review. In accordance with the Privacy and Other Legislation Amendment Act 2024, we are committed to transparency about how automated tools are used in our work.
Your rights
Under the Australian Privacy Act, you have the right to:
- Request access to the personal information we hold about you
- Ask us to correct information that is inaccurate or out of date
- Request that we delete your personal information (subject to legal obligations)
- Opt out of any future communications from us
- Know whether we hold personal information about you, and if so, what kind
To exercise any of these rights, contact us at luke@dreamoutcome.com.au. We will acknowledge your request within 5 business days and respond in full within 30 days.
Complaints
If you believe we have handled your personal information incorrectly, please contact us first so we can resolve the issue. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version will always be available at dreamoutcome.com.au/privacy. We will notify active clients of any material changes by email at least 14 days before they take effect.
Contact
Dream Outcome · ABN 32 351 799 741 · Adelaide, South Australia
luke@dreamoutcome.com.au
dreamoutcome.com.au